I. What:
The topic of my research is aimed to address the current societal expectations of masculinity in China and promote dialogue to challenge traditional gender expectations, especially towards male stereotypes. Through extensive research, including interviews and analysis of data from Chinese social medias, it has become evident that stereotypes regarding male roles and masculinity persist in Chinese society. I plan to explore practical solutions to tackle these stereotypes and create a more inclusive and equitable environment for all genders in China.
II. Why:
By addressing stereotypes related to masculinity in China, I can foster a more inclusive and egalitarian society where individuals are free to express their authentic selves. This research is essential for combating gender inequality and promoting healthier relationships and communication between genders. It will contribute to the overall well-being and mental health of individuals affected by societal pressures and stereotypes.
III. How:
Methodology:
- Conduct qualitative interviews: In-depth interviews with diverse individuals to understand their perceptions of gender roles and stereotypes.
- Analyze social media data: Utilize Chinese social media data to explore the prevalence and impact of stereotypes regarding male roles.
- Literature review: Review academic literature on gender studies, masculinity, and interventions challenging gender stereotypes.
Potential Interventions:
- Podcast series: Develop a series of podcasts that focus on gender roles and masculinity stereotypes in China. Invite experts, activists, and individuals with diverse perspectives to discuss these topics, providing valuable insights and promoting critical thinking among listeners.
- Bilibili channel: Create a dedicated channel on Bilibili, the largest video streaming platform in China, to produce informative and engaging content related to gender equality and challenging stereotypes. Utilize creative formats such as animated videos, vlogs, and interviews to reach a wide audience, particularly younger audiences.
- Social media campaigns: Establish social media account on Douyin, the Chinese version of TikTok, dedicated to promoting gender equality education. Regularly share informative video content, personal stories, and interactive posts to engage followers in meaningful conversations and challenge prevailing stereotypes.
Management Strategy:
- Collaborate with experts: Engage experts in the field of gender studies and masculinity to provide guidance and insights throughout the research process. Their expertise can contribute to my intervention strategies such as podcasts and social media campaigns.
- Ethical considerations: Ensure the protection of participants’ confidentiality and obtain informed consent for interviews and data analysis. Adhere to ethical guidelines in all research activities.
IV. What If:
If successful, this research and the subsequent interventions can have several positive implications and potential outcomes:
- Podcast series: The podcast series will raise awareness and provide education on traditional gender roles and gender stereotypes in China, fostering critical thinking and dialogue, inviting experts and activists could also help to build a deeper understanding of stereotypes to a wider public.
- Bilibili channel: The contents on the Bilibili channel will reach a wider audience, particularly youth, which will help to increased awareness and education on current gender inequality issues in China.
- Social Media campaigns: The Douyin account will be dedicated to promoting gender equality education in a more interactive and intelligible encourage followers to participate in conversations and challenging gender stereotypes.
- Policy recommendations: Utilize research findings to advocate for policy changes at various levels, including educational institutions, media organizations, and government bodies, addressing male and female stereotypes, promoting gender equality, and eventually changing Chinese society’s and unjust and obsolete definitions of masculinity.